Tom Redding
10824 Olson Drive, #C334
Rancho Cordova, CA 95670
(916) 638-5792 Phone
(916) 848-3720 Fax
tredding@4axxiom.com

I graduated from California State University, Fresno with a degree in Business with an emphasis in Accounting.  I worked in accounting for over seven years in private industry.  My accounting experience progressed from an Accounting Supervisor for a helicopter manufacturing company, a Division Controller for a carpet manufacturing company, and finally as the CFO for a computer company. 

Two partners and I started a software company, which was going really well until one of the partners suddenly passed away.  Unfortunately, we had to shut the company down.  Fortunately, it was a learning experience to not go into a business where there was not a support system. 

So, in 1981, I entered the franchise world, I purchased Dunhill Personnel, an executive recruiting franchise – better known as headhunters.  I stayed in the executive recruiting business for 15 years; until 1996.  Then, I co-founded Centurion Solutions, another software business.  At Centurion Solutions, we developed software for law enforcement, fire and emergency medical service agencies. We sold the company at the end of 2002. 

In early 2003, looking for my next adventure, I thought I might become a business broker. 

1. I had acquired a unique background with experience in accounting, information technology, sales & marketing, independent business ownership and franchising.  As such, many people that I knew asked me to help them go into business for themselves. 
2. When I was a headhunter, many people would tell me that they hated their jobs.  Others would lose their jobs, and were either faced with taking jobs with much less responsibility, lower pay, or uprooting their family to relocate.  I heard these people say over-and-over that they would go into business for themselves – if they only knew what business to go into, or if they only had the experience to run a business.

So, I ran out and got my real estate license and began looking into becoming a business broker.  What I found was that most of the businesses I saw business brokers selling were businesses that had real problems; which was one of the primary reasons they were being sold.  If someone were to buy these businesses, then they would be buying those same problems.  Now there are good businesses that are sold by business brokers, but generally they are too expensive for the first time business owner.  But assuming that someone could afford one of these businesses, then the next question is whether their personal, business and financial goals would be a match for the businesses that I had for sale.  I didn’t want to be responsible for someone spending a huge sum of money and finding themselves hating to get out of bed in the morning, because I had sold them the wrong business.

In early 2003, I found franchise consulting, where I would advise people that were looking to buy a business and help them make informed buying decisions.  As a business broker, I needed to sell businesses to make money, and I had to sell the businesses that I had – whether they were a fit or not.  As a franchise consultant, I do not sell franchises.  I spend my time helping people find the best franchise opportunity for them. 

I start by developing an assessment of your business, personal and financial goals and requirements.  Then, I find franchises that fit you, and not find a franchise and have you try to fit into it.  Most times, I find you franchises that people would never find on their own or franchises that they never would have considered if they did find them.  Best of all, I do this at no cost to my client, they are under no obligation, and they can stop the process at any time.  If you want to know why and how I can do this; then contact me directly at (916) 638-5792 or tredding@4axxiom.com.   

Axxiom Franchise Advisors, LLC helps people make the right decision when buying a business. My experience tells me that most people should buy a franchise if they are looking to go into business for themselves. The franchise company has proven that the model works by duplicating it many times throughout the nation. They have developed the systems and the training to make their franchisees successful. The key is determining which franchise is right for our clients. This is accomplished by a detailed assessment that profiles the lifestyle needs, business goals and financial requirements of out clients; then presenting franchise opportunities that match the profile. 

Axxiom Franchise Advisors, LLC is always looking for qualified individuals that are looking for a rewarding career where you can help people achieve the “American Dream”.  If you would like to find out more about becoming an Axxiom Advisor; click here.   

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