Assisting You to Make
the Right Franchise Investment Decision
How Will Axxiom
Through an efficient interview process your Axxiom Advisor
will better understand your lifestyle, business and financial goals, needs and
Axxiom Advisors utilize an easy 10 step process
in choosing the right franchise for your needs. Let the Axxiom Advisor help you decide
which franchise is right for you.
Franchise Industry Overview
Franchising is a business strategy
for getting and keeping customers. It is a marketing system for creating an image in the minds
of current and future customers about how the company’s products and services can help
Advantages of Franchising
benefits provide a good rationale for starting a business by purchasing a franchise. These must
be balanced by the costs or disadvantages.
It has been estimated that 73% of the American workers dream of owning their own business. The reality is only
3% of them ever follow through and buy a business of their own.
The book, Street Start Franchising, states that of the individuals
looking to buy a franchise only 1% ever purchase one.
Why do the above facts hold true? There are many reasons, such as lack of money or lack of a good business concept.
But, one of the major reasons is that people lack the knowledge to make a truly informed buying
If you lack the knowledge required to buy a business, then you will never buy! This is true regardless of how much
you want a business of your own.
There are several ways that you can go into business for yourself. You can become an independent contractor,
buy an existing business or start from scratch a business of your own. But, you came to this website because you
are interested in buying a franchise.
Franchising is one of the best decisions that you can make if you are considering going into a business for
yourself. In franchising, you are buying into a proven concept with proven operating systems. The
franchise company will provide you with the training and support necessary for you to operate your
Does this mean that everyone that goes into franchising is successful, or reaches the level of success they desire?
The answer is a resounding "NO"!
Not everyone is successful because not everyone is created equal. Some people have better experience, have more
money, have a greater work ethic than others, and some people make a poor choice of the franchise to
Just like people are not created equally; neither are franchises. There are numerous reasons why certain people
should not buy particular franchises. The way to increase your odds of success is to do a thorough evaluation of
yourself. Find franchises that match the findings of the evaluation.
Unfortunately, most people do not perform a thorough evaluation. Instead of looking inward, they choose a
franchise based on input from friends, or something they have read on an Internet site, or because they like the
products of a franchise. Some people may try to educate themselves, but most of the education is done by
talking with representatives of franchise companies. The franchise companies have one goal in mind when talking
with someone that contacts them, and that is to convince you to buy their franchise.
That is where this website, and in particular, talking with one of the Axxiom Advisors will help you make the best
decision for you and your family. The Axxiom Advisor's goal is not to sell you a franchise, but the goal is to
provide you the information to make an informed investment decision.